Sid Mali

Sid Mali is a seasoned entertainment consultant, media correspondent, and cultural advocate with over 15 years of experience in the global entertainment industry. He was born and raised in South Africa and moved to the US at 17 for his last year of High School. He holds a Bachelor of Arts in International Studies from the University of Iowa and a Graduate Diploma in Project Management from Boston University. Based in New York, Sid has established himself as a key figure in connecting artists, media, and brands across diverse platforms.

As the founder of Amaza Show Live LLC, Sid has worked with major record labels such as G-Unit Records, Interscope, Universal Music, and Def Jam, providing expertise in public relations, branding, music placement, and artist bookings. His career highlights include producing and hosting video interviews with leading musicians and public figures, offering a platform for emerging and established talent.

In addition to his work in the U.S., Sid has served as a correspondent for several high-profile South African media outlets, including Metro FM, SABC's LiveAmp, and ETV's Club 808. His international experience has positioned him as a cultural bridge, promoting African talent on the global stage and facilitating meaningful exchanges between the U.S. and African entertainment industries.

Passionate about storytelling, Sid is committed to showcasing diverse narratives that uplift Black and African cultures. His work is driven by a desire to empower communities, promote positive cultural representation, and mentor the next generation of artists and creatives. Sid's extensive experience, coupled with his dedication to cultural advocacy, makes him a respected voice in entertainment and media.

Sid continues to leverage his platform to drive positive change in the entertainment industry, believing in the power of media and music to inspire, connect, and foster global understanding.