We Up Music Group
Music Video Promotion, Media Placement & Artist Development
What We Offer
Professional Music Placement Services
We provide comprehensive music promotion services for emerging and superstar talent, connecting artists with major platforms and networks worldwide.
Music Video Placements
Get your visuals on MTV, BET, Channel O, and more major networks worldwide.
Editorial Playlisting
Apple Music, Spotify, Pandora, and SoundCloud editorial features.
Radio Campaigns
SiriusXM, iHeart Radio, Hot 97, and international radio promotion.
Artist Management
Full-service career development with industry veteran Sid Mali.
Press & Media Interviews
Fat Joe & Jada Podcast, On The Radar, Bar 4 Bar, and more.
Music Video Placement Highlights
Where We Place Your Music
Editorial Playlisting
- Apple Music Editorial
- Spotify Editorial Playlists
- Pandora Curated
- SiriusXM Programming
- VeVo Music Placement
- Music Choice
- SoundCloud Editorial
International Radio
- Metro FM (South Africa)
- YFM
- Radio 2000
- 5FM
- SABC
- Trace Africa
- MTV Base Africa
TV & Additional Outlets
- MTV / MTV U
- MTV Spankin' New
- BET Soul
- BET Her
- BET Gospel
- Channel O Africa
- Music Choice TV
Featured Clients
Working With Industry Leaders
Lil Baby
Jack Harlow
T.I.
Young Dolph
Benny The Butcher
DreamDoll
Maino
OJ Da Juiceman
Bobby Valentino
Kai Ca$h
41 (The Group)
Connie Diamond
Meet the Founder
Sid Mali
CEO, We Up Music Group
Sid Mali is a seasoned entertainment consultant, media correspondent, and cultural advocate with over 15 years of experience in the global entertainment industry.
- Worked with G-Unit Records, Interscope, Universal Music, Def Jam
- South African media correspondent for Metro FM, SABC's LiveAmp
- BA in International Studies, Graduate Diploma in Project Management
- Based in New York City
Ready to Elevate Your Music?
Let's discuss how we can take your career to the next level with our proven placement strategies.
Get in touch